Believe the hyper…

Replay launched their new Hyperflex denim range back in October 2014 with a high profile ad campaign featuring FC Barcelona stars (pictured clockwise below) Andrés Iniesta, Gerard Piqué, Neymar Junior, Luis Suarez, and Ivan Rakitic.

The stars took to the studio to perform their usual repertoire of acrobatics to illustrate Replay’s claim that Hyperflex allow “complete ease of motion, great shape retention with no sagging or deforming even after considerable wear”.  The players complete ease of movement in the denim made them look like a second skin.


The new invention proved so popular that the brand are rolling out new colourways for SS15 in red, hunter green, turquoise and white, all set to drop in store later this month.

The jeans stretch the limits of the manufacturing process with their 100% elasticity, offering incredible shaping performance and superior comfort while maintaining a luxurious feel. Lycra comprises the corespun, Poly defines the middle, while an external layer of cotton  gives the jeans an authentic denim look. The two top fibres protecting the Lycra ensure the stretch factor is not compromised by either industrial or domestic washes.

Guys can choose between a skinny low waist five-pocket jean and a slimfit regular waist style with a softly tapered leg. No matter which hue you decide to opt for,  the new Hyperflex’s playful pop of colour will help offset a double breasted navy linen blazer perfectly this summer.

LINKS: #stretchyourlimits

Replay store
44-45 Carnaby Street, London W1F 9PP
Tel: 020 7287 8192